Which social media platforms are right for my business?

As we know, social media is perhaps the most effective way of exposing your business and getting your message out to your target audiences. But with the proliferation of different platforms with vastly different audiences, where and how should you be posting? Where can you drive engagement most effectively? Here are some tips on how to choose which platforms will be most effective for your business’ promotion strategy. Where is your target audience? If you’re running a busine