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Why you should still be thinking about events in your marketing strategy

Events marketing specialists have had one of the harshest adjustments during the pandemic, with all planned events cancelled and the whole process moving online. But this shift has also presented opportunities, with geography becoming a markedly reduced barrier when booking speakers or inviting attendees, allowing for events to...

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How to build a business in uncertain times

2020 was a rough year for business to say the least. Those that have made it through are now looking ahead to 2021 which, despite a slow start due to the UK’s third national lockdown, looks to be a far more promising year as the vaccine rollout continues. That said, it’s still difficult to make a coherent business plan for the ...

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AI and HR and its potential pitfalls

As with all sectors, technology and the digital are changing the way HR processes are enacted. Managing employee records, communicating with employees and recruitment have all benefitted by utilising digital practices. This transfer has also been exacerbated by the pandemic, with more of the hiring and onboarding process necess...

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