With businesses under stress in this crisis, making the most of your marketing resources is of the utmost importance. But with so many new channels, platforms, and modes available to businesses, how can you discern what kinds of materials and content are really going to connect with your audience? Is creating content even the correct marketing strategy for your business? Here are our tips:
Why content marketing is important In the current climate, people are spending more of their time online than ever before, exacerbating trends as various social media platforms continue to gain more users and grab the attention of an ever-increasing share of the world’s population. But in this always-online, constantly connected environment, it can be hard to stand out with just a basic social media presence consisting of a few posts and targeted ads. Gaining people’s attention requires something extra, something that people can engage with on a more meaningful level than the brief glance they give a post or an ad. Producing content marketing is a surefire way of gaining and keeping people’s attention, making them think about your content and, by extension, your business. A great way of doing this is to emphasise your business’ values and how what you do engages with them. Don’t necessarily take a stance on something, but engaging people in a way that speaks to their values is a brilliant technique to ensure that people engage with your content in a meaningful way.
Diversify your content Many businesses make the mistake of thinking their content marketing strategies aren’t working, but this is usually due to a lack of patience and real strategising in terms of the content itself and a lack of diversity in terms of its form. With businesses tightening their belts, it can be hard to justify making use of limited marketing resources to produce the kind of quality content that is most effective. However, content marketing works best when businesses produce a wide variety of content, shared and promoted in an optimal way that takes full advantage of the myriad advantages of various social media platforms. This means producing articles, blogs, videos, graphics, social media campaigns, and any other innovative ideas you come up with yourselves, as well as strategising the releases to optimise engagement.
Get the support you need We understand that this level of commitment to content marketing is an unrealistic expectation for a lot of businesses due to a lack of marketing resources. However, minc offers a range of marketing outsourcing services that will allow your business to keep up with cutting-edge content marketing trends and that will help your business get the exposure it needs. It’s worth remembering people are spending a lot of time online at the moment, so shifting your focus and making sure you’re winning in the digital marketing realm is of paramount importance. Find out more about what minc can do for you here.