Having a blog on your business’ website is near essential in 2020, especially with everyone spending so much more time online due to the pandemic. Social media posts are good for raising awareness of your business and gaining exposure. However, to have customers really engage with your business in a more meaningful way, producing longer-form content is key. Here are some of the key reasons your business should begin blogging in 2020.
Build your brand
While social media and other forms of online marketing allow you to condense your brand down to its most essential elements, which is great for helping customers understand what your business is about, it can mean that your wider story and purpose can be lost. Blogs and articles as longer-form pieces of content, allow you to tell much more meaningful stories to your audience, so they engage with your business in a much deeper manner. This is essential for building a devoted and active audience that’s really attached to your business. Building this audience will help to ensure your business’ continued success, as your core customers make recommendations to friends and are more likely to post about you on their own social media, supporting your own social media marketing work.
Appear more in search
SEO, or search engine optimisation, is a hot topic in marketing departments across sectors and businesses of all sizes. It can initially be difficult to get your head around, but it is essentially writing articles and copy for your website that will increase their ranking in search engine results, driving more traffic to your website and increasing your business’ reach. By producing blogs and articles that make use of these keywords, you can increase your chances of appearing higher simply by having more words and pages on your website, and thus more opportunities to appear in search results. It can take some hard work, research, and data crunching to figure out what key words net you the most traffic, but it’s certainly worth it in the long run. This is especially true if you are keeping all of your articles updated with the hottest keywords.
Provide meaningful updates to your customers
One of the key advantages of the longer form is it allows for your business to provide meaningful updates about the state of the business, any new or expanded products or services, or publicity campaigns. Again, this assists in building that devoted customer base we discussed earlier. The form also allows for a larger variety of content to be produced, such as how-to articles showing how to best make use of a product, or detailed testimonies or interviews with current customers, to show how your product or service helps them. Be creative and produce a wide variety of content in order to expand your reach.
Minc can assist you with creating a wide variety of content for your business. Find out more here.